Spotify

Project Brief: To raise awareness about tinnitus towards young people between 16-22.

Solution: Created a social media campaign around Spotify called “Listen Responsibly”. The campaign would be launched during tinnitus week. It would begin with an audio advert in which the individual hears tinnitus sounds from their playlist within Spotify. This would then led to the individual having to like the Facebook page, share a Tweet or follow the Instagram page in order to remove the tinnitus sounds from their playlist. The campaign also contains a microsite that provides information about tinnitus.

Audio Advert: https://www.youtube.com/watch?v=pj4JyrkurMA

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Fox’s & WWF

Project Brief: To create an interactive campaign in which Fox’s partners up with the WWF in protecting endangered pandas. The way in which the campaign works is people would buy Fox’s biscuits in which a percentage of the money would be donated to the WWF. The aim of the campaign is to educate children between 8-12 about the significance of protecting endangered pandas.

Solution: I designed online banners that would be displayed on the Miniclip site and YouTube homepage. I also created a website that has a game, which educates children on looking after endangered pandas. The final part of the campaign involved the packaging in which I created a retail display and implemented Blippar content onto the Fox’s biscuits packaging.

Online Banners: https://youtu.be/iBEwCnO0fzA

 

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Save the Children

Project Brief: Inspire and motivate dads to read to their children for ten minutes every day.

Solution: Created an advertising campaign that surrounds the idea of “Save Ten Minutes.” The idea conveys how significant time is that you spend with your child. Saving ten minutes a day will help a dad and his child build a memorable bond. The campaign begins with a poster followed by a Twitter page. The main aspect of the campaign is the Save Ten Minutes app, which provides a reward to the child through their dad reading to them for ten minutes a day.

Interactive Content

Save Ten Minutes App: http://invis.io/3F2G26ZR2

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Yazoo

Project Brief: To create an online advertising campaign for any brand you want.

Solution: Created an online advertising campaign to raise awareness and encourage children to buy the new Yazoo yogurt smoothie. The idea I had for this campaign was that the secret ingredient for the new Yazoo yogurt smoothie had been stolen. If you were able to retrieve it you would be rewarded. The campaign had a Cluedo approach in which the individual had to go through various online platforms to gather clues in order to decide who stole the secret ingredient. The tagline for the campaign was Save Yazoo.

Interactive Content

Website: http://invis.io/XG1XWVWWK

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HSBC

 

Project Brief: To create a global campaign for a suitable international brand.

Solution: Created a global campaign for HSBC on how the bank can benefit people financially from a highly developed country to a low developed country.

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National Army Museum

Project Brief: To create an impactful advertising campaign to promote the National Army Museum.

Solution: Create an interactive advertising campaign that allows audiences to engage with in order to demonstrate how certain exhibitions are like within the museum.

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Fanta

Project Brief: To sell Fanta during Christmas.

Solution: Create an advertising campaign that is based on Fanta suing Santa over the fact that Santa stole their brand name by replacing the letter F with an S.

The campaign starts with Fanta writing a legal letter to Santa stating that he has been served. Santa then responds to the letter through a public announcement, which leds to Fanta responding back, explaining to the public why Santa has been served. The argument between Fanta and Santa escalators creating the development of Team Fanta vs Team Santa. The campaign ends with Team Santa winning the argument.

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Wired Magazine

Project brief: Create an advertising campaign for Wired magazine that uses technological ideas to push the boundaries in the advertising world.

Solution: Target Wired magazine towards teenagers who have an interest in technology through Snapchat and Are You Wired mobile app.

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Welcome to my website

Hello, my name is Siddiqur Rahman. This is my website in which you can view various types of work from my portfolio. On my homepage, you will be able to see the latest update on any work I have posted on the website and news on current projects I’m working on.

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